reveal an intimate glimpse into the lives of the advertisers. This is advertising on the most human and least corporate scale possible.
To take these advertisements out of their original context and present them as gallery pieces is to recognise the cultural complexity of the individual and to place a value on each narrative.
In reacting both to the objects advertised, and to what is revealed about the advertiser, the viewer’s own gaze reveals reflections of absurdity and honesty, of passion and obsession. There is at once kitsch and treasure, pathos and courage.
Click on a photograph to bring up a gallery of the images.
An early art project from the HND photography course at West Kent College.